From November 28 to December 1, 2016 Global Conference and Incentive Travel Show (IBTM WORLD) was held in Barcelona, Spain. Resorting to G20 trend ，stimulate more connections (Inspiring New Connections) as the theme, the first Hangzhou independently attended the world's largest professional exhibition platform, and  established a new connection with the world's major international conferences as well as incentive tourists markets.

IBTM World, formerly known as the European Incentive Travel Show, is hosted by Reuters Group and it is one of the largest and most prestigious business meetings and incentive travel events in Europe.The IBTM World exhibitors reached 3,900, inviting 4,000 buyers from more than 70 countries around the world, with nearly 16,000 meetings.